“New Adult” at the Frankfurt Book Fair: A story of love and money – culture

“Your love story begins now,” says the pink advertising posters on the way to Hall 1.2 of the Frankfurt exhibition center. But before it really begins, you first have to go through an unromantic, windowless check-in hall full of barrier tape, show your ticket and have your backpack checked, and go through a metal detector gate. One more escalator up and then you enter the Hall of Love.