Manufacturers of creams, diapers and detergents advertise the climate neutrality of their products. The EU plans to demand evidence of this. How the industry is trying to undermine the EU project.
When walking through German drugstores, it is striking how often customers’ green conscience is addressed: the bag of liquid soap from dm, for example, is said to be “climate-neutral”. Other care and cosmetic products advertise on their packaging that they are “CO₂-neutral” or even “climate-positive”. Regardless of whether it is the “eco-nappies” from Rossmann, the shower bottles from Nivea or the freezer bags from dm, consumers are attracted to ecological advertising messages everywhere. But they don’t always correspond to the truth.
